michael-dean-k/

Anti-AI sentiment is escalating: the Pause AI movement, state-level data center bans, molotov cocktails at Sam Altman's house, artists going to dumb phones, witch hunts for AI prose. Protesting and boycotting AI, at a personal level, is the exact wrong approach. It misunderstands the Luddites. They were not against the machines in principle, they were against the factory owners not sharing the profits of the factory. This is possibly about to play out a grand scale: AI and robotics labs could capture nearly all economic value, and there will be a plea to nationalize these companies and redistribute the profits.

While the scope and effects here are way bigger, the workers of the Industrial Revolution were far more disempowered. You couldn't "just do things." You could operate someone else's machine, but you couldn't just spin up a competing factory; that required land, resources, labor, none of which you had. There was just a certain amount of capital needed to compete, and it wasn't possible. Workers were limited to being workers, so they had no choice but to revolt with violence.

The difference today is that the worker and artist suddenly have access to build-your-own-factory tooling. A single person for $100/month can compete with companies valued in the millions and billions. It's asymmetric labor. Regular people can build civilization scale infrastructure, distribution labels, social media engines, software, etc. Never before has there been a democratic opportunity for people to self-organize into their own collectives, tribes, governments, and whatnot.

At least to me, this kind of optimism—principled, delirious, ambitious, but still careful and skeptical—is better than the cynicism of the "resist" factions. There is nothing you or your circles gain by putting your head in the sand; it brings a distanced, crabby, virtue-signaled posture that does nothing to change the actual situation. You gain nothing by staying on the ChatGPT free plan on default settings and complaining no how it's an ineffective, incapable, sycophant. It requires an ounce of nuance, to be critical of how the labs act, but to then use that lab's best tools towards your own sovereignty and vision.

I think what I'm trying to get at here is that the Luddites of the 21st-century will not be reverting back to typewriters and flip phones, they will be wielding AI tools in ways to foster human connection, and the kind of pro-human cultural that the Internet originally promised, but was never realized under capitalism.

When we say we "distrust institutions," we're pointing at the wrong thing; it's the institutes that are withering. We use these words interchangeably, but I think the separation clarifies.

An "institution" is an abstract, permanent, inter-generational primitive—like education, marriage, the free press, the essay—while an "institute" is a concrete embodiment that serves it. Think of an institution as a societal organ. Think of institutes as the specialized tissue that keep the organ functioning and regenerating.

As generations turn, new sets of people are handed down the great responsibility to protect and evolve institutes through the storms of time and technology. Without upgrading our institutes, society goes through slow-motion organ failure, with phantom pains and spiritual malaise that can't be traced back to the source. Schools still look like schools, but everyone is cheating through a Homework Apocalypse, and suddenly we have all sorts of cultural cancers that seem inevitable. Institutes are the civic building blocks of a sane society, and yet we glorify unicorns who create "value" but feel no responsibility for their dying elders.

Institutes operate through the inverse of market logic. Where startups are designed to accrue all of the upside, an institute is sacrificial, designed so society gets the upside, even at its own peril. Of course they swim in the same water, but institutes swim differently: they have opposite answers to questions on how to steer, what to make, where to focus, who to include, and when to stop. An attempt at some principles:

• mission-driven, not market-driven;
• timeless contributions, not self-serving content;
• involved in ecosystem building, not niche extraction;
• active members, not passive users;
• century-long legacy, not liquidity through an exit.

Usually an institute comes from patronage: you can’t resist market currents unless you’re supported by endowments, donations, foundations, tuitions, grants, and such things. You can’t start an institute in your garage, but now with AI and the collapse of cost, I suppose you could try. So many of the one-person AI company fantasies are about a single founder reaching a billion-dollar valuation, which is the cheapest form of ambition there is; the better question is around the scale and spirit of cultural impact achievable by a one-person micro-institute.

One of the thrills of the AI revolution will be how it untangles software from bad incentives. Today, software is expensive to build and maintain, and so it needs returns to fund itself. The big social media companies have annual expenses of $50m-$50b; they are in no position to operate from virtues, or to deliver on their stated aspirations of “connecting the world,” because they need to optimize for attention and convert it to revenue to fund the ridiculous scale of the operation.

But now we’ve hit the point where autonomous coding is real: Claude’s Opus 4.5 can code for many hours straight. I am currently “rebuilding Circle,” the community platform, except not as a platform, but as a single customized instance for my community (Essay Club). I am maybe 4 hours in and half way done. Circle wanted $1k/year, so I built my own with a $20/mo subscription.

When you can just prompt software into existence, you don’t need fundraising, an expanding team, and all the sacrifices that come with capital. Software can start reflecting the will of visionaries, rather than the exploited psyches of the masses. Of course, AI coding will also enable huckster bot swarms to sell Candy Crush clones and other brain rot variants, but more importantly I think we’re entering a new era of techno-activism.

Millions will use their weekends to spin up apps, sites, tools, platforms, and networks, not for the sake of colonizing the planet’s attention, but for the sake of gift-giving or mischief-making or culture-shaping. It could mean that we shift our attention from hyper-commoditized feeds to mission-driven places.

Today, I think a single person could spin up a million-person writing-based network for under $100k/year (my guess is that’s <0.2% of Substack’s cost). If you clone something exactly (like Twitter>Bluesky), there’s little reason to switch because you lose the network effects. But the oozification of code & interface means that we can start experimenting with better social architectures. How might a network built for human flourishing actually function? A novel concept paired with a small critical mass (just a few hundred people) might be enough to trigger a cascade of platform switching.

The irony is that AI coding is only possible because big companies have been able to amass extreme amounts of capital, resources, and data, but in doing so they’ve released something that could erode their own monopolies on attention, the last scarce resource. Now I think it comes down to what people decide to build. If everyone can build anything, will we each try to build our own empire of extraction, or will we contribute to a culture we want to live in ourselves?

02:32 PM – There’s something to the phrase “writer as technoactivist” that is appealing as we inch towards the 2030s. The word activism has gone sour for me, because it’s a stand-in for laziness, whining, and opinions. But there’s a history of technological activism that goes back to the 1980s and still continues today. I guess there was always a limit on what could be achieved through open-source software movements compared to market hounds. But if AI makes the cost of building things irrelevant, and any “revolutionary” suddenly has a 100-person “workforce” at their whims, then there might be a rise of new kinds of founder-driven institutes with missions you’d never see in the 2000s-2020s. Up until now, there was a fixed band of company types: unicorns, a $10-100m business for VC, a $1m narrowly-optimized market niche business, or a side passion.Feels like we’re entering an exciting new moment where mission-drive people can scale in ways that weren’t possible before.