The Big Duck and the Farm
The Big Duck is a historical landmark in Long Island. A duck farm that sold eggs and produce used a 25’ plaster duck as its highway billboard. It became “world famous” from Robert Venturi’s book on architectural theory, Learning from Las Vegas, which coined the Big Duck as the microcosmic example of “roadside architecture.”
I recently spoke about said duck in a presentation to writers. The farm and the duck are useful metaphors, working in a duality. If you only build the farm, no one driving by will pull over to see what you’ve done. If you only build the highway duck, your farm is a letdown. The trick is to build both: to have the heart of a farmer, but to accept that it’s also your responsibility to appear on the highway.