Unoptimized Brands
The only personal brands that survive in the age of AI are the ones that are unoptimized.
On Monday 6/15, I'm hosting a workshop to kick off a reading group for classic essays: RSVP here.
Related Topics
Related Essays
- ✓All topics
- ✓creator-economy
- ✓illegibility
- ★Fear and Loathing at Notes Night
- A site of one's own
- Avoid shipping logistics
- Semi-public
- Do paid subscribers influence discovery on Substack?
- Medusa of Marketing
- Why doesn't Substack create funds for it's on-platform creators?
- Substack's business model blinders
- Despite the superwriters...
- Swarm virtues
- Contradiction as core value
- Essayist First
- The incentives to plagiarize
- Vanity audiences
- Artists online
- Conditional Identity
- Illegibility vs. Hyper-legibility
- Pretentiousness
- The Replica Economy
- Podcast Jitters
- Against Slop Poetry
- 20th vs. 21st Century Education
- The Illegible Journal
- Institutional voice
- Why Write
- Start without clarity