The Replica Economy
I imagine there will be two kinds of agent companies: 1) for modular services (ie: generic SaaS coderbots for $1k/month), but also, 2) for replicating identity. In a world where everyone gets access to swarms of modular agents that move at unimaginable speeds, I think those with a “replica” will have the edge. A replica is like a centralized manager entity—one that has your corpus of principles, lessons, memories, ideas, taste, libraries, etc.)—to coordinate between all the agents.
If this comes true, it brings new leverage to writing out your thoughts in detail. Maybe for every 10k words I write, my agent swarm is 2x more aligned to my specific goals. However, it also inverts the norms of data privacy. There’s a trade-off: the more you use writing for distribution and audience-building, the more clonable you become. It’s causing me to think harder about when a piece of content is public/gated/private.
So if models, apps, and infrastructure become too cheap to matter, then the only thing left that’s scarce is personal data / personal perspective. You’d think Notion/Google are positioned to solve this, but it’s interesting to watch people use Cursor as their PKM system because it’s so easy to connect personal context with an array of models.