michael-dean-k/

Even if a SM feed is filled with all of your favorite ideas, friends, and thinkers, it would still be poison from the sheer volume of randomness. Even the act of seeing two things in feed, forces you to shift from one context to another, forcing you to shift frames, destabilizing and disembodying you.

Alternatively, if you had a feed of a hundred things, but they all revolve around the same content, all spawned from a singular intention, I think it would be less dizzying; it’s more enables depth into your present, embodied frame. There is less of a “slot machine” effect. 

It’s not that feeds or algorithms are bad; they only became bad when they strip context. The logic of most feeds, however, do not care if you feel oriented. They have a simple reward function, show you as many different things as they can, to see which ones drive behavior. They are running a real-time self-adaptive experiment on your preferences, in the hope to discover which patterns might nudge you into their desired behavior (whether it’s towards an ad or towards an on-platform paid subscription by a beloved writer, they are effectively the same—it’s an algorithm that is not being real with you, and not respecting your attention).

I feel like a broken record in prescribing a solution, but it’s basically Plexus (RIP): show nothing until you post, and then from what you post, share a feed of semantically related posts. Substack, as a writing network, is a unique position to build this. It has a lot of long form content: not just notes, but essays, podcasts, and videos. It should be looking at the granular units, semantically embedding paragraphs, and then those become atomic objects that help populate the “semantic feed” generated after every Note.

Email to Davey:

Thanks for sharing this, Davey. It's a nice encapsulation, an important idea, and I'm sure it's time will come.

I think your nuance on why Related Notes on Twitter didn't work is key. It can't be a side feature, it has to be core. Plexus solved the 90-9-1 problem (90% lurkers, 9% sharers, 1% posters). On Plexus, 100% were posters. This happened because the feed was intentionally withheld until you did the vulnerable thing of shaping/sharing your thoughts. And when you did, you were rewarded with a feed of similar thoughts (an act of encouragement / validation).

As Substack is undergoing TikTokification (my friend sent me a video of his Notes feed, which was all vertical video), I wonder, why can't the Plexus concept exist? Technically, it will be easier, each year, to build something like this, and I wonder what other social frictions need to be fixed for something like it to really work.

There's an inherent tension in a "semantic journaling" app. You want a space that both (1) becomes the place where each person captures their consciousness, but also (2) they want some control over who can/can't see it. I think there are a rare few who are okay being linguistically naked (ie: I have all my logs on my website and I don't care if anyone sees them). It definitely isn't the norm (most people don't even think at the edge, let alone write it, let alone share it). And I have my own limits too (for example, last night my wife reconnected with a middle school bully, and there's much I could write about it, but I lean towards not for the slim chance that someone in her group might find it).

There’s a chance that, at scale, semantically linking is just as unnatural as broadcasting (ie: people will get doxxed / revealed because everything is too interconnected). Maybe instead of having a semantic feed auto-generate, it will spawn a card (with an AI-generated title) that both parties have to accept for the logs to be exchanged/visible. The question is how can you capture the complex psychology of control/privacy in a simple interface/architecture that lets the average, guarded person be maximally unhinged, expressive, and idiosyncratic.

Maybe semi-public journaling will, over time, by 2045 (one of my predictions) become way more normalized, but maybe there’s also a tool that accelerates this (similar to how Uber, AirBnB are both tools that normalized culturally deviant things). Michael