Semantic Search on Substack
Substack has the opportunity to do something fundamentally new with social media—which is to break out of engagement-based feeds. It’s like a megalopolis of good prose; and so a SM post could be a semantic search query that scans notes and essays (that have been sliced into paragraph arrays for more precise embeddings). A note, then, isn’t a scheme to go viral, but a way to actually surface inspiration and people from the network. What’s funny is that Substack search sucks and so does Notes.